How do I A/B test my campaign?

A/B testing is a crucial step in optimizing campaign performance as it allows you to track the effectiveness of specific variables from one campaign to the next.  

If you'd like to A/B test creatives using the same targeting, simply create a regular Pollen campaign, then use the duplicate feature to save time. From there, you can upload a different set of ad units for your new campaign.  

Looking to test more specific campaign details? Feel free to reach out to us at and we'd be happy to assist!

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