What is Pollen's attribution window?

Pollen only gets credit for a sale if a customer makes a purchase on their first visit after clicking your ad, which is very rare. By contrast, most other ad platforms have a 28 or 30 day attribution window, which means they take credit for a sale if it happened within a month of a person clicking on an ad. When compared side-by-side, this puts Pollen at a severe disadvantage from an optics standpoint.


Was this article helpful?
0 out of 0 found this helpful