Understanding campaign performance

You can view campaign metrics in the Reports section of your dashboard. We recommend that you review your reports on a monthly basis. The longer your time frame, the more statistically significant your data will be. Advertising has quite a bit of seasonality and thus, performance can fluctuate depending on the time of the year your campaign is running.  As you gather more data over time, you’ll have a much more a holistic picture of your true performance.

 

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