Ad content guidelines & restricted content

Pollen adheres to strict display ad inventory practices.  Below, please find a list of categories that Pollen will not serve impressions on.  

  • Adult content inclusive of, but not limited to, nudity, pornography, offensive sexual innuendo, and/or graphic websites depicting explicit sexual content on both partial pages and full websites  
  • Firearms and weapons inclusive of, but not limited to, guns, ammunition, bombs, or other weapons for either sale or instructional purposes on both partial pages and full websites.
  • Hate speech inclusive of, but not limited to, partial pages or full websites advocating or perpetuating hate speech and/or violence.  
  • Gambling defined as, but not limited to, unauthorized partial pages or full websites featuring games where real money is at risk.  
  • Drugs defined as, but not limited to, the sale or promotion of illegal drugs, pharmaceuticals, or drug paraphernalia or any additional illegal substance or paraphernalia on partial pages and full websites.  
  • Sites that falsely induce clicks or impressions, inclusive of, but not limited to, full sites or partial sites where the pages or creative automatically refresh without action or fake errors or warnings that create action.  
  • Incorrect partial pages or full websites that display ad units outside of the ad space or intrude on the content of the website.  
  • Illegal content inclusive of, but not limited to, sites that showcase illegal content and are in violation of applicable laws, piracy laws, court orders, or other regulations.  
  • Density units: if a landing page encompasses a surplus number of density units related to the content on the partial page or website
  • Proxy sites and sites that offer other proxy services
  • Navigation interference: webpages or partial pages that restrict connection to content, inclusive of, but not limited to, ads that require users to interact to gain access to the content or page.  
  • Automated downloads without user action, inclusive of, but not limit to plugins
  • Partial pages or full websites that intrude on other party’s inventory or ads, inclusive of, but not limited to ad placements.
  • Partial pages or full websites that charge money for government services or programs which can be secured for free.
  • Sites lacking genuine content: any partial page or full website that exists to exclusively generate ad impressions.  
  • Malware: inclusive of, but not limited to, installing links or prompting downloads on partial pages or full websites for any malware.  
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