What display ad formats can I use?

Pollen accepts five creatives sizes with the following parameters. 


  • JPG
  • PNG  
  • GIF


  • Under 40kb


  • 300W x 250H (display retargeting)
  • 1200W x 628H (prospecting)

Pollen's ad platform will automatically alert you if your file-size exceeds the maximum permitted limit. To learn more about compressing your images below 40kb without losing quality, click here.

In order to produce a high-quality ad, we recommend featuring no more more than one large hero image or no more than one product photo. Ensure that your ad has a clear call-to-action to drive people to your product page. For a full guide, please download Pollen’s Ad 101 guidebook here.


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