Pollen is an advertising automation platform that allows online retailers to serve highly targeted advertisements to in-market customers on Facebook and across the web. Pollen pulls in a store's email list, social page engagement, and website engagement and automatically builds lookalike audiences similar to their current traffic and buyers. From there the app optimizes budgets for both prospecting and retargeting, allowing retailers to successfully push users through their marketing funnels. Additionally, Pollen will A/B test ad units on the fly and allocate budget to the top performing ads, giving businesses peace of mind and a completely hands free advertising experience.
Simply, Pollen is advertising on autopilot!