Pollen is a marketing automation platform that allows online retailers to serve highly targeted ads to in-market customers on Facebook and across millions of websites. Pollen pulls in a store's email list, social page engagement, and website engagement and automatically builds lookalike audiences similar to their current traffic and buyers.
From there the app optimizes budgets for both prospecting and retargeting. This allows retailers acquire net new users and then convert them into purchasers. Additionally, Pollen will automatically A/B test ad creative and allocate budget to the top performing ads -- giving your business peace of mind and a completely hands free advertising experience.
Simply put, Pollen is advertising on autopilot!