What is retargeting?

Retargeting shows your ads to users who visited your online store and are likely to make a purchase. Pollen serves retargeting advertisements over Facebook and across the internet. Retargeting is a highly effective way of driving sales for your online store.

Retargeting works like this:

  1. Customer visits your online store and looks at a few different products
  2. Customer leaves your store without buying anything
  3. Customer browses Facebook (or any page with ads) and sees an ad for your products
  4. Customer clicks the ads and ends up back on your site!

Retargeting is effective because it focuses your advertising spend on people who are already familiar with your brand and demonstrated interest in the past. Retailers who use retargeting often see a higher ROI compared to most other digital marketing channels.

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